Privacy policy

Privacy Policy & Data Protection Notice

1. Consent & Affirmative Action

By interacting with this Website, you provide your free, specific, informed, and unambiguous consent for the collection and processing of your personal data.

  • We ensure consent is obtained through a clear affirmative action (such as clicking a checkbox).

  • You have the right to withdraw your consent at any time by contacting our Data Protection Officer, though this may limit your ability to use certain features of the Website.

2. Itemized Notice of Collection

At the point of collection, we provide notice of the following:

  • Data Collected: Name, phone number, email address, shipping/billing address, and technical identifiers such as IP addresses and device information.

  • Specific Purpose: Your data is collected solely to process and deliver your orders, provide customer support, and comply with legal tax obligations.

  • Third-Party Sharing: We only share data with necessary partners (e.g., payment gateways and courier services) to fulfill our contract with you.

3. Rights of the Data Principal (User Rights)

In accordance with the DPDP Act, you possess the following rights:

  • Right to Access: You may request a summary of the personal data we hold about you and a description of how it is being processed.

  • Right to Correction & Erasure: You may request that we update inaccurate data or permanently delete your personal information once the purpose for its collection has been satisfied.

  • Right to Grievance Redressal: You have the right to register a grievance regarding any data processing activity.

4. Data Retention & Deletion

We do not store your personal data longer than is necessary.

  • Standard Deletion: Your data is deleted as soon as the specific purpose (e.g., order fulfillment and the expiry of the return window) is complete.

  • Legal Exceptions: We may retain certain data (such as transaction records) for longer periods only if required by prevailing Indian tax or corporate laws.

5. Protection of Children’s Data

We do not knowingly collect or process the personal data of individuals under the age of 18 without verifiable parental consent.

  • We do not engage in tracking, behavioral monitoring, or targeted advertising directed toward children.

  • If we discover data has been collected from a minor without proper consent, it will be deleted immediately.

6. Security & Breach Notification

  • Reasonable Security: We implement robust technical measures, including SSL encryption and tokenization, to protect your data from unauthorized access.

  • Breach Protocol: In the event of a personal data breach, we are legally mandated to, and will, notify the Data Protection Board of India and all affected individuals without undue delay.